SALINAS, CA - All-new everything! As 2022 gets into full swing, D’Arrigo California is introducing a slew of new offerings and even a new team member as the company has launched three new items to its Andy Boy® label: Florentino®, Brussels sprouts, and celery. The grower has also added Brittany Corda to its sales team to oversee these delectable products.
“I am so excited to join the D’Arrigo California- Andy Boy family, and along with me we have Florentino, Brussels sprouts, and celery joining the Andy Boy brand,” stated Corda. “We have expected to see great success bringing these items to market, and it’s been the natural progression to get them into our brand. Since we conducted the soft product launch of Florentino a few months ago, the feedback has been very positive. Florentino is a fresh and innovative take on an already popular, on trend, and functional vegetable: cauliflower. I am really looking forward to what’s in store for each one of these new additions to our brand.”
D'Arrigo California’s new Florentino was the first of three products to be debuted with a soft launch last year, a release noted.
Boasting a sweet to mild flavor, blonde to cream colored bunches, light to bright green stems, and a crunchy texture, Florentino has garnered a lot of excitement along with the other fresh, field-packed, and versatile vegetables being added to the Andy Boy label, especially due to the opportunities that these varieties provide.
“As we approach 100 years of growing, packing, and shipping fresh vegetables, I am ecstatic about the opportunity to assist in marketing our continuously growing line of products, especially with new items like Florentino Sweet Baby Cauliflower,” said Morgan Tinari, Brand Manager, Marketing.
Offering a one-two punch of new additions to the company, D’Arrigo California is happy to have not only new offerings, but a new team member as well, and Cody Ramsey, Manager, Sales/Marketing, shared in the enthusiasm.
“Our team is proud to continue introducing unique and great-tasting vegetables that excite and appeal to our customers,” he commented. “We couldn’t be more thrilled to be adding not one, but three branded vegetables to our Andy Boy product line to have readily available for our customers!”
What’s next for the grower as it continues to expand its popular Andy Boy lineup? Keep reading AndNowUKnow to get the scoop.
