KINGSVILLE, ON - Relationships drive the fresh produce industry, and nowhere is this more apparent than at trade shows. The upcoming Canadian Produce Marketing Association (CPMA) Convention and Trade Show, held in Toronto from April 28–30, offers Del Fresco Pure® a chance to connect with longstanding partners who’ve grown with the company and create new partnerships with others who share a passion for great produce.
“As we celebrate 70 years of greenhouse growing, we’re proud of the journey, but we’re also looking ahead—highlighting innovation, category growth, and exciting new products," shared Sonia Klinger, Marketing Manager. "This year, we’re launching our 3-pack ‘King Pack’ of Organic English seedless cucumbers and a sustainable top-seal for ‘The Original Cherry Tomatoes on the Vine’, both designed to bring convenience, flavor, and freshness to consumers. It’s all part of our ongoing commitment to delivering the quality and taste that shoppers expect from Del Fresco Pure.”
Sonia notes that Del Fresco Pure’s main focus begins with flavor.
“Our portfolio of greenhouse-grown tomatoes, peppers, and cucumbers is built around varieties that deliver on taste, quality, and consistency,” she explains. “We’re continuing to invest in innovation, packaging, and brand storytelling to help retailers create excitement in the produce aisle. When consumers experience great flavor and freshness, it naturally drives repeat purchases and long-term category growth.”
This year, the company’s booth reflects what has always been at the heart of its story: great produce brings people together.
“Our booth is inspired by ‘Welcome to Nonna’s House.’ The concept reflects that warm, family-style feeling where fresh ingredients, simple cooking, and great company come together. With our Italian roots, it felt like the perfect way to celebrate 70 years of greenhouse growing,” Sonia adds. “We want visitors to feel like they’re stepping into a welcoming kitchen—where the tomatoes are fresh, the conversation is lively, and everyone has a seat at the table.”
Stop by booth #1631 to learn more about the company’s legacy of greenhouse growing—and be sure to snag a bite of something delicious from Nonna’s kitchen.
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DelFrescoPure®
Located in the heart of Canada’s greenhouse industry, DelFrescoPure®, is a leader in growing and delivering premium…