GOODLETTSVILLE, TN - Dollar General announced the planned rollout of an enhanced, AI-enabled in-store audio network across approximately 6,000 DG stores in 48 states. Through a new partnership with QSIC, Dollar General will deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation’s most expansive retail footprints. This rollout will double DG’s existing in-store audio presence and significantly increase measurement capabilities at scale, bringing the total number of DG stores with in-store audio capabilities to 12,000 in Q2 2026.
“At DG Media Network, we’re constantly looking for innovative ways to help brands meaningfully connect with our customers, and by introducing an AI-powered in-store audio network, we’re unlocking an entirely new layer of relevancy and accountability in the shopping experience,” said Austin Leonard, vice president and general manager of DG Media Network. “This platform allows us to deliver localized, real-time messaging at scale across the thousands of communities we serve – especially in underserved and often overlooked rural areas. It’s a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General every day through more relevant, contextual messaging designed to add value, not noise, to their shopping trip.”
Dollar General operates more than 20,000 stores across the United States, with approximately 75% of the U.S. population living within five miles of a location. This uniquely dense footprint makes DG one of the most accessible retailers in the country, particularly in rural communities where Dollar General frequently serves as a primary destination for everyday essentials.
QSIC, a global in-store audio platform that leverages AI and data intelligence to help retailers and brands unlock the value of in-store media, integrates point of sales (POS) data, curated music and AI-generated audio ads to deliver timely, targeted messaging. QSIC exceeds Interactive Advertising Bureau (IAB) standards through its proprietary technology that verifies ad delivery and its closed-loop reporting, helping brands understand performance and incremental impact.
“We’re thrilled to partner with Dollar General as they enhance their store experience and expand their in-store retail media capabilities,” said Matt Elsley, Co-founder and CEO of QSIC. “Dollar General’s unparalleled store base and deep reach into communities across the country make it an incredibly powerful opportunity for brands. With retail seeing approximately 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that connects marketing investment to real-world results.”
Learn more about how DG Media Network connects advertisers with rural customers at scale through a robust managed service media portfolio spanning owned, in-store, on-site and off-site tactics across the full funnel here.
