<p><strong>Hamburg, Germany-</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Dole Fresh Fruit Europe has been honored at the Hamma Awards for its 2012 Dole-Earth marketing campaign. Dole-Earth received the award for the most creative marketing campaign 2012 in the category, “large companies.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/Hamma-Awgwertesyard.jpg" alt="ANUK Cropped Images Nov 20 2012" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We are thrilled to receive this award. Dole-Earth is setting a new standard in terms of supply chain transparency and inviting consumer right back to farm where it comes from. It is about banana production but mostly about the people behind the product. This engaging and emotional experience is as close as possible to a real farm tour. After completing it, consumers will certainly take a very different look at their banana,” stated Xavier Roussel, Marketing and Communication Director at Dole Fresh Fruit Europe.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">All Dole branded bananas to Europe carry since spring 2012 a new sticker with a 5 digits farm code allowing to trace on www.dole-earth.com their fruit back to the farm where it was produced. Visitors are also offered to take a virtual tour of a plantation and discover all steps it takes to produce a premium fruit. Through different videos consumers can also discover the banana supply chain and different aspects of Dole’s social responsibility programs.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Hamma awards are organized jointly by the Hamburg Marketing Club and the newspaper “Hamburger Abendblatt” in partnership with the public radio and TV group Norddeutsche Rundfunk (NDR).<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.dole-earth.com" target="_new"> Dole </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
