CHARLOTTE, NC - After a long history with the Walt Disney parks, Dole Packaged Foods and Dole Food Company continue to elevate the fanfare surrounding the iconic Dole Whip. In addition to launching a new, all-natural at-home recipe, Dole is also announcing its new online Dole Whip University (#DoleWhipU), which gives consumers the opportunity to earn a diploma in Dole Whipenomics.
“Sure, Dole Whips are a lot of fun and loved by just about everyone—but at Dole Whip U, we take the study of the iconic frozen treat seriously,” said Rachel Young, Senior Manager of Digital Marketing. “To graduate, students will be required to make 13 of the 14 Dole Whips on the Dole Whip Wonderland page and complete other homework. And those creating the 14th Dole Whip recipe, Classic Dole Whip Popsicles, can even earn extra credit.”
To honor the 40th anniversary of the 1984 debut of the Dole Whip, Dole has launched Dole Whip University to educate the public about the nutritional benefits of its DIY Dole Whips, a press release stated. Dole Whip fans who complete the full curriculum are eligible to download and print an official diploma. Young commissioned digital Dole Whip University logos and patches that can be downloaded and printed by alumni.
Additionally, Dole licensing partner BEAM Be Amazing just released two Dole Whip-flavored nutrition and health products that allow Dole Whip fans to contribute to the fight to end childhood hunger. When shoppers buy BEAM DOLE® Whip Pre-Workout or BEAM DOLE® Whip Vegan Protein between July 10 and July 19 through the BEAM website, BEAM, in partnership with Dole, will donate $5 to the No Kid Hungry campaign.
The new Strawberry Coconut Lime Dole Whip was created by Rachel Anderson, winner of Dole’s #DoleWhipLife Creator of the Year Contest in 2023. Anderson beat out dozens of other fans to become the official independent recipe creator for 2024.
In keeping with the spirit of the original frozen treat at the Disney parks, all Dole Food Company-created Dole Whips are made with fresh DOLE® Pineapples, DOLE® Bananas, or both.
For more from the press release, click here. And keep reading ANUK for more industry news.
