CLEVELAND, OH - In today’s age, convenience reigns supreme. If consumers can find the fresh produce they’re craving in a convenient format, you bet your bottom dollar they’ll be heading there for their quick-fix grocery needs. Dollar General is dialing into this movement with an urban-focused format centered around both city dwellers and millennials.
The new format, titled DGX, is roughly half the size of a typical 9,0000-square-foot Dollar General store. The retailer unveiled the concept late last year and has since been rolling out stores in Nashville, Tennessee; Philadelphia, Pennsylvania; and Raleigh, North Carolina. Its latest store officially opened in downtown Cleveland last Thursday, June 20.
According to Crain's Cleveland Business, Dollar General has plans to open 10 of these small format stores over the course of 2019. A typical DGX will offer a selection of fresh fruit and veg, ensuring that any customer who wants fast and convenient produce can get it. An obvious win-win.
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