WATSONVILLE, CA - Driscoll’s is hitting the road this summer to bring back its Berry Mobile Tour. With 21 planned stops along the way, the tour brings to life the company’s Sweetness Worth Sharing™ campaign and offers consumers an opportunity to create memories and form special moments of connection with Only the Finest Berries™.
“Driscoll’s Sweetness Worth Sharing campaign was inspired by human connection and the unique ways we create memories in small, everyday moments,” said Jamie Bassmann, Director of Brand and Digital Marketing. “The Berry Mobile not only provides a deeper more memorable in-person brand moment, with two-way conversation, but when overlayed with a digital and social media strategy, we are able to increase our reach and impact of our investment. Experiential brand marketing can be thought of as the easiest, turn-key solution for reaching millions of berry consumers, in-person, with a tasty and memorable brand experience.”
According to a press release, Driscoll’s placed a strategic focus on priority markets for cities in the Northeast.
The Berry Mobile will be centrally positioned at highly attended community gatherings, mainly in New York and Boston, with 12 new events for 2024.
“This summer, we added more stops to the Berry Mobile’s tour schedule to share the unparalleled joy that comes with eating fresh, delicious berries. Taking a regional approach in our top markets with high brand awareness will open the door to events within a day’s drive that can provide not only a larger pool of events to choose from, but also allows a presence in multiple markets,” said Hannah Cannon, Brand Marketing Specialist. “In its larger-than-life yellow and joyful berry icons, the Berry Mobile will be hard to miss and impossible to resist.”
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