OVEIDO, FL - The sweet smell of competition is in the air. While the Summer Olympics are still a month away, the Summer Snacking Games are in full effect. Duda Farm Fresh Foods has joined forces with Fresh Cravings to launch the new campaign, which is set to drive foot traffic to the produce department all summer long.
“We are excited to partner with a well-respected brand like Fresh Cravings for this promotion,” said Nichole Towell, Senior Director of Marketing for Duda Farm Fresh Foods. “We’re also looking forward to seeing the results from the online poll to gather more intel on shoppers’ preferences throughout the duration of the promotion to help us further serve consumers, as well as our retail customers.”
With the launch of the Summer Snacking Games, participants will be granted the opportunity to win prizes chosen specifically for the Athlete shopper, the Foodie, and the Host. In addition to the sweepstakes, the promotion also includes an interactive poll on the website, allowing consumers to vote for their favorite Dandy veggie and Fresh Cravings dip combination.
Duda will optimize a comprehensive marketing strategy that includes email marketing, online advertising, public relations efforts and social media campaigns to drive maximum engagement to the Summer Snacking Games and boost overall entries, as explained in a press release.
To learn more about this exciting new promotion, click here.
