Duncan Family Farms Names Will Feliz as New Chief Executive Officer

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Wed. February 24th, 2021
- by Chandler James     

GOODYEAR, AZ - Growth is on the horizon for Duncan Family Farms as the organic supplier recently made some exciting changes to its executive team. Will Feliz has been named as the company's new Chief Executive Officer, and Co-Founder Arnott Duncan is stepping into the position of Chairman.

Will Feliz, Chief Executive Officer, Duncan Family FarmsFeliz joined Duncan Family Farms as Chief Operating Officer in 2009, became President in 2016, returned as President in March 2019 after a brief hiatus, and is now overseeing the company's strategic growth plans, along with all day-to-day operations. He has spent his entire 30+ year career in the produce industry working for small-, mid-, and Fortune 500-sized companies. Feliz earned his B.S. in Development, Resource, and Consumer Economics with an emphasis in Agricultural Economics at the University of California, Davis.

Arnott Duncan, Chairman, Duncan Family Farms"Will has been an integral part of our business family, and his acumen and vision has helped us become one of the largest 100 percent organic farming operations in the country," said Duncan. "Our greatest assets are our people, and I'm excited and honored to lead the Duncan Family Farms team as we continue to achieve our mission to produce clean, healthy, life-giving food while making a strong contribution to an improved environment and giving back to our community."

Duncan, a fourth-generation Arizona farmer who founded the company with his wife Kathleen in 1985, will now focus on agronomics as the company continues to refine large-scale organic production in Arizona, California, Oregon, New York, and potential new locations, according to a press release. He earned his B.S. in Agronomy and Plant Genetics at the University of Arizona, and will remain an integral part of Duncan Family Farms, with a focus on obtaining additional acreage, and maintaining the health of the soil, water, and plants.

Will Feliz has been named as Duncan Family Farms' new CEO as Co-Founder Arnott Duncan steps into the position of Chairman

"Next to seeing our people thrive and grow as individuals and team members, it is our pioneering work in organic compost, irrigation water treatment, and enrichment of our soil biome that is making the biggest difference for our company and the health of the planet," concluded Duncan. "I love going to work every day with talented, committed people who enjoy being a part of a team that celebrates excellence."

Congratulations to Will Feliz on this exciting appointment!

Duncan Family Farms