Earthcycle launches compostable packaging with increased water resistance


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Wed. October 17th, 2012

<p><strong>Vancouver, BC</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Earthcycle is unveiling its improved water-resistant packaging as part of its long line of certified home compostable, recyclable and renewable products. The new refined palm pulp formula allows retailers, growers and re-packers across North America to use the company’s new packaging for high-moisture produce, especially mushrooms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Through extensive research we’ve now developed a new formula that helps maintain the strength and integrity of our packaging under high moisture environments for even longer, without compromising our environmental credibility of the packaging. Our clients have also found that our new packaging formula extends the freshness and integrity of produce up to 10 days beyond the regular shelf life of 10 days,” says Shannon Boase, Founder and President of Earthcycle.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Made from the natural and renewable resource of palm fiber – which is cultivated in Malaysia to produce palm oil – Earthcycle produces its compostable packaging by turning the fiber into a pulp, which is then used to form any shape or size of packaging using standard vacuum-thermoforming tools.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“We’re very excited about Earthcycle’s improved moisture-resistant packaging because our mushrooms will now stay fresh even longer,” says Rick Watters, Manager of Operations for Champ’s Mushrooms, which is one of the first companies to use the improved water resistant packaging. “We love the fact that the packaging offers a consistent message with our organic mushrooms and that the consumer intuitively knows that the packaging is eco-friendly because of the natural look and feel of the material.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The new water-resistant packaging is available across Earthcycle’s entire product line and will also be used to package additional fresh produce items such as avocados, tomatoes, asparagus, peppers, broccoli, blackberries, strawberries, raspberries and blueberries.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“We continue to see growth opportunities in Organic Berry sales and have explored a variety of ways to improve our merchandising and communication with consumers. Our focus was to better understand and address the organic consumer motivation to purchase organic – especially the core organic consumers, who make every attempt to purchase natural, organic, sustainable, recyclable products,” says Robert Verloop, Executive VP of Marketing for NatureRipe Farms. The company uses an exclusively designed Earthcycle package for organic blueberries, strawberries, blackberries and raspberries.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Earthcycle’s water resisting packaging will be showcased at this year’s PMA.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.earthcycle.com" target="_new"> Earthcycle </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">