WENATCHEE, WA - A seasonal transition is taking place in the apple category. The ENVY™ apple season is moving from imports to fresh, domestic production. Last year’s Washington supply sold out early, with continued double-digit sales growth over the prior year; this season promises even more, with new trees coming into production to meet the soaring demand.
In addition to conventional ENVY apples, which are available in retailers nationwide, the brand is also expanding its ENVY apples organic product offering this season. This exciting development reflects the brand’s commitment to meeting the growing demand for organic produce by providing a wider variety of high-quality, premium organic options.
ENVY organic shoppers rank high in metrics—No. 2 and 3, respectively, for buy rate, spend per trip, and average basket spend, according to a recent Numerator report. Consumers often purchase a wider variety of items, indicating a preference for health-conscious options and a willingness to invest in quality, a press release noted. By attracting more ENVY organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category.
As the holiday season approaches, ENVY is thrilled to launch its annual collaboration with Hallmark, featuring seasonal in-store POS, social media posts, digital banners, in-store sampling opportunities, and festive recipes designed to inspire any holiday gathering.
With the support of retail partners and the ever-growing community of ENVY apple fans, the brand is looking forward to another remarkable season, delivering top-tier quality and flavor. ENVY apples are grown in North America and marketed and distributed by CMI Orchards, Oppy, and Rainier Fruit Company.
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