Enza Zaden Tribelli® Seedless Makes Its North American Debut at CPMA Toronto; Freek Knol and Adrian Garcia Scott Comment

ENKHUIZEN, THE NETHERLANDS - Product and sales representatives from Enza Zaden recently concluded a successful week at the CPMA Convention and Trade Show in Toronto, where the Tribelli® brand emerged as a focal point for the snacking category. A key highlight of the event was the official North American debut of Tribelli® Seedless, marking a significant evolution in the company’s premium mini pepper portfolio.

Redefining the Snacking Category

With a foundation in proprietary genetics, the innovation of Tribelli® Seedless is the result of co-creation and partnership with customers. The development of the seedless portfolio was made possible through strategic alliances with experienced producers who maintain high standards for quality and operational excellence. Expanding the already successful Tribelli® brand, Tribelli® Seedless meets growing consumer demand for convenience while offering outstanding versatility—delivering signature sweetness and crunch that make it ideal not only for fresh snacking, but also for salads, grilling, and everyday culinary use across North America.

"CPMA provided the perfect backdrop to showcase the evolution of Tribelli®," said Freek Knol, Commercial Director for Canada, Enza Zaden, in the recent release. "As North American consumer habits shift increasingly toward grab-and-go products that are at once tasty, healthy, and convenient, there is significant enthusiasm for the simple, ready-to-eat snacking experience of our seedless mini pepper varieties.”

A Strategic Partnership in Genetics

For industry leader Enza Zaden, the success of the Tribelli® line is anchored in market-driven breeding innovation. This strategic approach allows the company to harness its specialized technical resources to reliably achieve the precise flavor and texture profile most desired by today’s consumer. While providing advanced breeding knowledge and innovative solutions is central to the mission, true success stems from long-term collaboration with partners to ensure performance and consistency across the entire supply chain.

“From flavor to seedless convenience our breeding programs prioritize key traits for retailers and shoppers," said Adrian Garcia Scott, Marketing Manager, US and Canada. "As showcased in Toronto, our success with Tribelli® is the result of joint efforts with exceptional partners, which has allowed us to translate superior breeding into tangible value throughout the supply chain.”

Reliable Year-Round Supply

While quality is paramount, Enza Zaden also used the event to emphasize the logistical strength required to support partners across the continent. Team members heard repeatedly that retailers require the consistency that the Tribelli® program delivers. By leveraging a global network of growers and varieties adapted for different growing methods, Enza Zaden ensures that their full assortment of mini peppers are reliably available 52 weeks a year, providing a stable foundation for category growth. The dedication of these producers ensures that every pepper meets the brand’s rigorous standards for quality and marketability.