REEDLEY, CA - Shoppers are becoming increasingly discerning with each passing year, and they’re putting their purchasing power behind companies that consistently impress them with their flavor. For Family Tree Farms (FTF) and its proprietary blueberry program, this has always been the focus. Before the company heads to the International Fresh Produce Association’s Global Produce & Floral Show (GPFS), I spoke with Leighton Dill, Marketing Manager, to learn more about the importance of consistency in driving consumption.
“Our key message is simple: at Family Tree Farms, we grow for flavor. Every decision—from breeding to harvest to packaging—is rooted in delivering the best-tasting fruit to consumers,” Leighton tells me. “We want retailers to know they can count on us for consistent, premium-quality blueberries and a partner that’s committed to innovation, sustainability, and long-term growth.”
At the upcoming show, which takes place from October 16 to 18 in Anaheim, California, Family Tree Farms will exemplify this message.
“We continue to invest in our proprietary genetics program, with a focus on consistency across our brand and blueberry program—bringing consumers the crunch and flavor they want every time,” Leighton adds. “We are an exclusive home for Mountain Blue Orchard (MBO) genetics, which truly sets our program apart.”
Known for their superior taste, firmness, and extended shelf-life, these fruits bring excitement to the category.
“Currently, we are farming second- and third-generation MBO varieties, with an exciting wave of fourth-generation fruit on the horizon,” Leighton says. “Beyond genetics, we are expanding our global reach by bringing Family Tree Farms’ fruit to more areas around the world, ensuring more consumers can experience the difference that comes from fruit grown for flavor.”
For the company, GPFS is a vital hub of connection, where the opportunity to showcase its innovations to the industry is at an all-time high.
“A show like IFPA is invaluable because it brings together the entire produce industry under one roof,” Leighton explains. “It allows us to connect face-to-face with retailers, showcase the depth of our programs, and introduce the innovations that set us apart. More importantly, it creates space for collaboration—sparking conversations and opportunities that go far beyond the tradeshow floor.”
To speak with the team directly, please stop by booth #523.
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Family Tree Farms
To find the most flavorful fruit in the world, we’ve traveled the world extensively. We’ve partnered with many of the…
