Food Lion Ad Takes Aim at Wal-Mart


Wed. July 3rd, 2013 - by Eric Anderson

<p><iframe src="http://player.vimeo.com/video/67062092" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><hr class="legacyRuler"><hr class="invisible minimal-padding"></p><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://vimeo.com/67062092">food lion syrup</a> from <a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://vimeo.com/user4065945">OPC</a> on <a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="https://vimeo.com">Vimeo</a>.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Food Lion’s newest ad takes aim at the world’s biggest retailer: Wal-mart.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">As of late, Wal-Mart has been running a bevy of ads targeting competitors in TV commercials, and the move has not gone without retaliation. In May, Publix also launched a TV rebuttal in the wake of a Wal-Mart spot aimed at the retailer.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Food Lion ad jabs at an area in which Wal-Mart has already taken flack – its customer service.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">It features a shopper at what appears to be a representation of a Wal-Mart asking an employee where she can find the maple syrup. The customer waits for an excessive amount of time while the employee calls different departments trying to locate the item. “Ok,” he says, hanging up the phone, “The cough syrup’s over in the pharmacy.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Don’t deal with the Wal-Mart runaround,” states a matter-of-fact voiceover.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The ad is running in a few select markets, but Food Lion wasn’t immediately available to specify which one.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Stay tuned to AndNowUKnow for the latest on the exchange.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.foodlion.com/" target="_new">Food Lion </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">