SALISBURY, NC - Food Lion has announced a massive remodel of 142 stores in the busy Charlotte, North Carolina market.
The project, which is an added aspect of its “Easy, Fresh and Affordable” campaign, will be an investment of about $215 million.
"We're proud to have been a part of the greater Charlotte community since 1957, and are excited to bring our newest format to our hometown market," Meg Ham, Food Lion President, commented in a press release. "As we near our 60th anniversary in this market, we look forward to making significant investments in our stores, our customers, our associates and our communities to offer a new grocery shopping experience. We want to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with caring, friendly service every time they shop."
The planned remodels for each of the locations include fresh designs intended to be easier to navigate and shop, as well as an expanded variety and assortment of items relevant to consumers in each store, such as more local products, natural and organic selections, and healthier snack options.
Other enhancements the grocer has brought to stores with the campaign have included:
- Product expansion
- New registers
- Price investments
- Enhanced service
The Charlotte Observer reports that, as of late, many retailers in the area have been testing new ways to differentiate themselves as the market has continued to fill with grocers. Ham, however, appear to see this as an opportunity to improve.
“There’s competition everywhere we look, and I think that’s good and it makes us better,” Ham told the Observer.
The remodels are expected to be completed in stores on a rolling basis, according to Food Lion, between May and October, 2016.
The retailer added that it will continue to launch enhancements across all of its nearly 1,100 stores in 2016, as well as remodel additional markets over time.
