Food Lion Remodels 31 Stores in Phase One of New Format

Thu. August 21st, 2014 - by Jordan Okumura

SALISBURY, NC – Food Lion has remodeled 31 stores in the greater Wilmington, N.C. market as part of the grocer’s new “Easy, Fresh and Affordable… You Can Count on Food Lion Every Day” strategy.

Beth Newlands Campbell, President of Food Lion“Since announcing our new strategy, we’ve been doing a lot across the Food Lion chain to create positive change. We’re proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers,” said Beth Newlands Campbell, President of Food Lion. 

The new format has expanded the selection in stores with thousands of new items with a dedicated Gluten Free section and a wide selection of quality fresh produce and meat that carries a Double-Your-Money-Back guarantee, according to a press release.

“Our customers told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight. In these enhanced stores, we’ve worked to deliver just that. We invite our customers and the Wilmington community to come out and experience grocery shopping reimagined at Food Lion and let us know what you think about our new stores,” she added.

To celebrate the launch of the new format stores, Food Lion is giving away $10 gift cards to the first 50 customers at each of the 31 locations every day from Wednesday, August 20 through Saturday, Aug 23, according to a press release.

“Despite offering low prices and great opportunities to save in our stores every day, we know that there are still many people in our local communities struggling with hunger. We want our customers and communities to know they can count on Food Lion to be their partner in eliminating the choices families are forced to make when they’re hungry, like choosing between dinner and rent or gasoline and buying groceries,” added Newlands Campbell. 

Food Lion has also celebrated the launch of the 31 stores by donating 150,000 meals valuing $31,000 to the Food Bank of Central and Eastern North Carolina, Second Harvest Food Bank of Southeast North Carolina and 27 local feeding agencies in the Wilmington, N.C. region.

Food Lion will continue to roll out storewide enhancements in the market over time with the launch of additional 45 remodeled stores in the greater Greenville, N.C. market in November.

Food Lion