The 200 Food Lion stores that Delhaize revamped behind new price and service initiatives outperformed the rest of the chain, which helped Delhaize post a quarterly increase in store sales for the first time since 2009. For the second fiscal quarter, Delhaize earned $205 million on sales of $4.8 billion in the U.S. Sales increased 4.8% overall. The company introduced new positioning for Food Lion stores, emphasizing service, lower everyday prices and improved store presentation. Pierre Beckers, president and chief executive officer, stated “Comparable-store sales growth of the 200 stores outperformed the rest of the network through significant increase in transaction count and basket size, and this despite the additional price investments we have made in these stores."<hr class="legacyRuler"><hr class="invisible minimal-padding">
