CORAL GABLES, FL - Say hello to Del Monte® On-the-Go Oats! Fresh Del Monte Produce North America recently pulled back the curtain on an all-new breakfast line, introducing unique breakfast meals that tap into the rising trend of overnight oats paired with fresh-cut fruit.
Three gourmet-inspired flavor varieties make up the line, pairing 2 oz of fresh-cut fruit with a delicious serving of vanilla yogurt and oats. The new SKUs include Apples & Walnuts; Pineapple, Mango, & Coconut; and Blueberries & Almonds.
As a press release explained, Del Monte On-the-Go Oats are ready-to-eat, appealing to the needs of consumers with busy lifestyles and limited time for preparing nutritious breakfasts while removing the need for time-consuming preparation in traditional overnight oats recipes.
A recent report by JC Market Research unveiled that the overnight oats category is currently projected to grow to $17.8 million in the United States by 2030, at a compound annual growth rate of nearly 4.4 percent. The new launch taps into this rising demand while also building on Fresh Del Monte Produce’s efforts to make fresh produce consumption easy and enjoyable.
This comes at a key time, as fresh fruit and vegetable intake among Americans is still far below CDC guidelines, with only approximately 1 in 10 U.S. adults meeting the advised fruit intake of 1.5-2 cup-equivalents of fruits and 2-3 cup-equivalents of vegetables daily.
The new products are now shipping to supermarkets, convenience stores, and other retailers throughout North America.
Will we soon see this fun new breakfast lineup on your shelves? Stay tuned to ANUK as we report on the latest industry innovations.
