Fresh Express Launches Salad and Chopped Kit Flavors; Fabian Pereira Shares


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Thu. July 27th, 2023 - by Jenna Plasterer

ORLANDO, FL - Fresh Express® is bringing international flavors to the produce department with an exciting new lineup of value-added salads. While vacation might not be in the picture for some shoppers, they can still indulge in global flavors through the brand’s new French Blue Cheese salad kit and three chopped salad kits.

Fabian Pereira, Vice President of Marketing and Innovation, Fresh Express“At Fresh Express, we pride ourselves on our commitment to innovation and growing the value-added salad category,” said Fabian Pereira, Vice President of Marketing and Innovation. “By keeping our finger on the pulse of consumer trends and culinary preferences, we can continue bringing unique products to market, featuring the flavors and premium ingredients consumers crave, with our fresh salad greens at the heart of every recipe.”

This launch comes at an optimal time as international flavors continue to trend and consumer demand for convenience rises, according to a release.

Fresh Express’ French Blue Cheese salad kit features baby spinach, spring mix, red cabbage, and carrots combined with aromatic blue cheese, crunchy garlic brioche croutons, and savory French blue cheese dressing.
Fresh Express® is bringing international flavors to the produce department with an exciting new lineup of value-added salads

The supplier’s lineup of newly unveiled chopped salads includes:

  • Twisted Caesar Enchilada Caesar Chopped Salad Kit: a simple blend of crisp green leaf and Iceberg lettuce, chili lime tortilla crisps, crispy sweet corn kernels, a Mexican cheese blend, and green enchilada Caesar dressing
  • French Bistro Chopped Salad Kit: a blend of Iceberg and green leaf lettuce, shredded carrots and red cabbage, crunchy garlic brioche croutons, shaved Romano cheese, and honey Dijon dressing made with real honey
  • Smokehouse Chopped Kit: crunchy BBQ croutons and shredded smoked Gouda, a blend of crisp Iceberg, green leaf, red cabbage, and carrots, with a smoked bacon dressing

The new Fresh Express products join the brand’s more than 100 varieties of fresh and healthy salad kits and blends and have inspired new recipes like the French Bistro Monte Cristo Sandwich, Chicken Enchilada Crunch Wrap, and Sheet Pan BBQ Chicken that are perfect for cross-merchandising.

Fresh Express salad products have a suggested retail price of $3.99 and are available now in the refrigerated produce department at retailers nationwide.

To learn more about this launch, click here.

AndNowUKnow is the place for product debuts and updates, so stay tuned.

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