The Fresh Market's "Little Big Meal" Program Offers Fresh, Convenient Grab-and-Go Offerings
- by Jessica Donnel
GREENSBORO, NC - As more retailers look to catering directly to consumers, The Fresh Market has become the latest chain to offer meal prep solutions with its grab-and-go “Little Big Meal” program.
Available nationwide across the grocer’s 175 stores, the “Little Big Meal” program serves to answer the quintessential “what’s for dinner?” question. According to a press release, the program will offer consumers a different meal each week to solve their dinner needs.
The Fresh Market will have a “Little Big Deal” display in each of its stores that consumers can stop by to choose from a variety of fresh ingredient options every day of the week. The program will be offered for $25 or less.
The selections for each week through the month of June will be as follows:
- May 31-June 6: Roasted Chicken Roll Ups in four flavor combinations, with a roasting kit of broccoli, red potatoes, cauliflower, zucchini, and thyme.
- June 7-13: Summer Pasta with mushroom or meat toppings, and a choice of primavera vegetable kit with four varieties of Garofalo noodles.
- June 14-20: Chicken on the Grill alongside a hand-picked vegetable grilling kit, with organic Spanish rice or a basil bell pepper, rosemary, or a Spanish style quinoa and rice mix.
- June 21-27: Kabobs with hand-picked ingredients such as seasonal vegetables or tropical fruits with pork or chicken. Also features a pita pocket bread, Mediterranean pasta salad, and choice between five Yasso Greek yogurt bars.
The Fresh Market is just the latest in a line of retailer-based meal options. Kroger, Hyvee, and Publix have also launched new programs to take on other successful platforms like Blue Apron.
As consumers turn to fresh in their convenience plans, which retailers will join this trend next? AndNowUKnow will report.