Frieda's Drives Sales for Valentine’s Day with Crêpe Displays

Thu. January 11th, 2018 - by Kayla Webb

LOS ALAMITOS, CA – Arguably the best holiday is right around the corner: Valentine’s Day! Now that love is in bloom, Frieda’s is providing some resolve for lovers looking to sweeten up the holiday with delicious eats. The company suggests cross-merchandising top-selling, value-added produce items with its ready-to-eat French Style Crêpes to boost sales.

Alex Jackson Berkley, Senior Account Manager, Frieda's“Our top retail clients suggested that we design these space-saving display units,” said Alex Jackson Berkley, Assistant Sales Manager, in a press release. “We also found that the stand-up displays draw attention to other produce around the area and not just to the crêpe packages themselves. They definitely work well with berries and also with tropical fruits and citrus.”

Frieda's french style crêpes

The item pairs well with jams and looks beautiful when placed in a center of the aisles to grab the hearts, and stomachs, of those looking to create a special dish this season. Lovers who wish to make a sweet gesture for their sweethearts can look to this item since, historically, the holiday of L-O-V-E heralds crêpes as a go-to item.

Wondering how your retail space is going to manage the item in-store? The company designed an instant display unit, which holds four 12/5 oz. cases of the shelf-stable, ready-to-eat treats. Also eye-catching is the bright, fun design that dresses up the packaging, attracting impulse buyers with its how-to instructions.

Frieda's instant display unit

Retailers looking to stock up on the item for their customers can get in touch with a Frieda’s manager today for lovely deals on these sweet crêpes and their displays, as well as other Valentine’s Day promotion ideas.

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Frieda's Specialty Produce