Fruits from Chile Partners with Ontario Produce Marketing Association to Create Creative Marketing Programs

Wed. March 21st, 2018 - by Melissa De Leon Chavez

TORONTO, ON - Together, Fruits from Chile and the Ontario Produce Marketing Association (OPMA) collaborated to develop a series of innovative marketing programs for Chile’s seasonal fruits. Aptly dubbed Produce Made Simple, the series promotes Chilean blueberries, stonefruit, and grapes to consumers.

Susanne Bertolas, Eastern Canada Merchandiser, Chilean Fresh Fruit“The Produce Made Simple marketing tool allowed us to reach consumers at a fraction of the cost compared to other marketing programs,” Susanne Bertolas, Eastern Canada Merchandiser for the Chilean Fresh Fruit Association, commented. “Analytics were reported in an organized and easy-to-use format. The entire team at OPMA, quite simply, made it simple.”

A few of the highlights from the OPMA and Fruits from Chile collaboration included:

  • TV promotion on three news programs in Hamilton, Kitchener-Waterloo, and Ottawa with approximately 1 million media impressions
  • An original cooking show promoted LIVE on Facebook and further promoted on YouTube
  • A series of fun, fruity cocktail recipe videos with millennial influencer, “Do the Daniel.” This program also included a trendy, smoking dry ice cocktail
  • Additional influencer collaborations with popular Ontario bloggers such as Cravings of a Lunatic and Seasons & Suppers
  • Extensive online promotion via Produce Made Simple’s channels with four additional new videos, including one to promote National Blueberry Pancake Day!

The OPMA’s successful Produce Made Simple consumer program was the catalyst for the initiative, according to a press release, with over 250,000 monthly impressions across its social media platforms.

For all the latest marketing moves to promote eating fresh produce, keep checking in with AndNowUKnow.

Fruits From Chile Ontario Produce Marketing Association