Fyffes Launches Playful New Ad Campaign
- by Kayla Webb
CORAL GABLES, FL - Fyffes is setting out to be the talk of the town—or, well, many towns—across the U.S. and Canada. In an all-new advertising campaign launching in North America, Fyffes is hoping to ensure it’s the name on everybody’s lips thanks to a 30-second video featuring attention-grabbing visuals showcasing just how easy and simple it is to pronounce Fyffes.
“We recognized that many people wonder how to pronounce our brand name. We’ve heard it in so many unique ways,” said Marion Tabard, Vice President of Marketing for Fyffes in North America. “We wanted to take this wonder and curiosity around our brand name to create a playful and innovative campaign that will have people saying the Fyffes name the right way.”
Over 130 years ago, in 1888, Fyffes was founded by Wathen Fyffe—a milestone marked by the shipment of two banana bunches from the Canary Islands to London. Since then, Fyffes has built up strong brand recognition in the European market through carefully crafted marketing efforts. One such marketing effort is its iconic Fyffes Blue Label, which has become a symbol of quality consumers know they can trust, according to a press release. Now, the company has set its sights on North America in order to build that same trust and brand recognition with a wider scope of consumers.
“The campaign shows how easy and simple it is to pronounce Fyffes,” said Tabard. “In a playful way, we’re showing to the retail community and consumers that Fyffes bananas are not only easy to eat, but also easy to pronounce.”
The new campaign will be revealed at PMA Fresh Summit next week(!!). Fresh Summit attendees can also be some of the first to see new print and digital ads and social media campaigns slated to roll out in the coming months.
Want a quick peek at the campaign ahead of its launch? Or maybe you’re still not sure exactly how to pronounce Fyffes? Check out the video here, or visit Fyffes social media pages: Facebook, Instagram, and Pinterest.
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