Fyffes North America’s Jack Howell Highlights Category Growth, Strategic Partnerships, and Innovation Ahead of CPMA 2026

CORAL GABLES, FL - There is no ceiling on the value of a partnership that celebrates the wins together and brings solutions to the table during the challenges. This is where Fyffes North America not only thrives as an organization but excels for its customers. As we head into the home stretch before CPMA’s 2026 Convention and Trade Show, Jack Howell, Senior Vice President of Sales, joined me to expand on the company’s message and why the advantages of partnering with the company are robust and many.

“Our vision is to be a trusted, category-leading partner, building high-value relationships with our customers. We’re focused on delivering consistent quality and supply, while maintaining strong sustainability and ethical sourcing standards, and strengthening partnerships through data-driven insights and tailored programs,” Jack begins. “Our approach emphasizes partnership. We work closely with customers to understand their goals and create programs that drive category growth.”

Front and center for this year’s CPMA, Fyffes North America will be highlighting its core positioning; continuing to expand and reinforce its category-driven programs with retailers across bananas (with special emphasis on organics), pineapples, and plantains.

Along with strategic product advantages, Fyffes is also identifying evolving demands in the marketplace and how the company is working to meet those needs.

“One of the most important shifts we’re seeing is a stronger consumer focus on healthier eating habits, and fresh produce, especially fruits, plays a key role in that trend, as they offer a convenient and nutritious solution that fits perfectly into many daily consumer eating occasions,” Jack reflects. “The CPMA show is always an excellent opportunity to strengthen existing relationships and explore new partnerships in a dynamic and collaborative environment.”

Learn more about what Fyffes North America is bringing to the table at the 2026 CPMA Convention and Trade Show by visiting booth #313! Our team will see you all there!