IRVINE, CA - Category success can be achieved through many avenues, and strategic alliances are definitely one of them. GEM-Pack Berries is currently reaping the benefits of a long-standing partnership, optimizing its 10-plus year alliance with Mainland Farms to take its berry production to new levels.
“Mainland Farms adds depth and breadth to our production,” says Michelle Deleissegues, Director of Marketing. “Mainland is a leader in berry genetics, and cultivated varieties are proven market differentiators. They continue to work on the development and testing of new varieties, including proprietary rights to some of the key strawberry varieties for Central Mexico. The region also produces tremendous volume and quality through the entire late fall and winter strawberry season, then continuing through spring with blackberries, raspberries, and blueberries to complement the California production.”
Mainland Farms supports the GEM-Pack portfolio with the full berry patch of strawberries, blackberries, and blueberries, adding raspberries to its lineup last season. With the formidable partnership creating continuous growth, GEM-Pack can meet the needs of its retail partners across the entire berry set.
“Our retailers can depend on us having consistent quality and promotable volume year-round,” adds Michelle. “Mainland’s production also coincides with peak holiday demand such as New Year’s and Valentine’s Day."
Showcasing its hold on the category, Mainland Farms was named Mexico’s Exporter of the Year in 2016 and is continuously recognized as a top-performing audited company in all of Mexico by Primus Labs. To further bolster its success in the region, the company is currently building a new cooler in Arandas, Jalisco, Mexico.
AndNowUKnow is always here to shine a light on the strategic partnerships driving growth for our industry, so stay tuned.
