The GIANT Company Launches Choice Pass To Complement Grocery Delivery

Tue. January 19th, 2021
- by Chandler James     

CARLISLE, PA - Convenience and customer loyalty often go hand in hand, and retailers across the United States have long ago learned this lesson. To further their dedication to convenience, many retailers have followed in Amazon’s footsteps and launched a Prime-esque loyalty program. The GIANT Company is the latest to do so, as it doubles down on its long-term strategic omnichannel plans with the launch of CHOICE Pass™.

Matt Simon, Chief Marketing Officer, The GIANT Company“The demand for online grocery services has sky-rocketed over the past year, far surpassing the growth that was originally predicted. The same holds true for GIANT Direct, where we’ve seen online customers grow each month,” said Matt Simon, Chief Marketing Officer. “Today’s families are strapped for time, and CHOICE Pass simplifies shopping with an easy solution that helps save them time and money, without compromising on quality, giving them more time to come together at their table and connect over a meal.”

CHOICE Pass will be available to GIANT’s online GIANT Direct and MARTIN’S Direct customers, a press release explained. It provides unlimited free delivery and pickup for the price of $98 a year. Now available, CHOICE Pass represents the company’s next step in enhancing its holistic online experience.

The GIANT Company is doubling down on its long-term strategic omnichannel plans with the launch of CHOICE Pass™

“Currently, one-third of our customers engage with us digitally. As that number grows, given the renewed interest in subscription services, especially grocery delivery, CHOICE Pass also positions us for future growth in the expanding digital landscape,” added Simon. “And as we look forward, we’ll continue to explore ways to strengthen our e-commerce platform to not only meet the increasing demand, but to also offer a seamlessly integrated online experience to our online customers.”

CHOICE Pass replaces the current model of PodPass. To underscore the fact that this change was made to help customers, CHOICE Pass comes with a new contemporary logo that takes its origins from GIANT Choice Rewards.

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The GIANT Company