<p>Giant Eagle has revealed a second round of price reductions on top-selling items in its stores. The new price drops are reflected across the store and host a number of fresh produce items. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>These new changes should not be confused with its shorter-term "low price locks" on seasonal items, according to the Pittsburgh Post Gazette. The report states that customers are researching their options more, making trips to different stores based on their deals.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>A survey conducted this year reported that 75 percent of shoppers were more sensitive to price, up from 70 percent last year. And 42 percent felt their purchasing power had dropped over the past 12 months, according to Parago, a Lewisville, Texas, agency that polled 1,100 people in March.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>"We're trying to get to the right price," said John Tedesco, Giant Eagle's Senior Vice President of Merchandising in the publication. Specifically, this time around the O'Hara grocer is promising $40 million in annual customer savings with lower prices on more than 2,000 items from carrots to oatmeal, Campbell's chicken noodle soup, Kraft Velveeta & Shells and Nissin ramen noodles.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Finding ways to make those cuts included seeking out unnecessary costs. Mr. Tedesco offered the example of the chain's decision to make produce deliveries seven days a week to all stores, something that has meant less lost money on spoiled product and also increased sales because produce is fresher.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Executive said the price cuts, averaging 10 percent, were targeted to items that Nielsen research showed were bought frequently by customers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.post-gazette.com/stories/business/news/giant-eagle-reduces-again-as-customers-seek-value-703213/#ixzz2fI8obui1" target="_new"> Giant Eagle </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
