LANDOVER, MD - Giant Food is looking to spark change with its newest initiative. The retailer recently announced that it will be implementing new shelf labels to spotlight minority-owned businesses across all 164 of its store locations.
"Giant Food is proud to better highlight our diverse suppliers," said Ira Kress, President. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."
Giant's new shelf labels will work to inform shoppers of products offered by Women, Black, Asian-Indian, Hispanic, LGBT, Asia-Pacific, or Veteran owners, according to a statement from the company. With this latest move, the retailer will showcase over 3,100 of its products created by 218 minority-owned businesses in Giant's portfolio of vendors.
The initiative comes as an integral new part of Giant's supplier diversity program. As the retailer moves forward, it is looking to develop strong relationships with minority-run and owned suppliers across the industry.
As Giant has also joined its fellow retailers in expanding its online ordering and convenient pickup and delivery options, the product labels will also be featured on the Giant Food website and Giant Food mobile app in 2021. Starting in the new year, the company plans to begin highlighting diverse partners on a new supplier page on its website through product spotlights and storytelling.
With diversity becoming top-of-mind for consumers, how will other retailers and suppliers follow Giant’s lead? AndNowUKnow will continue to bring you the answers.
