PLEASANT PRAIRIE, WI - Good Foods is going pedal to the metal with its latest ambassador partnership. Tapping former professional racing driver Danica Patrick, the brand plans to roll out various activities and initiatives throughout the year to garner greater star power on the shelf.
“Before we began our partnership, Danica was already a fan of Good Foods dips because of the high-quality ingredients and flavors,” said Mandy Bottomlee, Director of Content Marketing. “The partnership happened so naturally that we knew it was the perfect fit to benefit both our brand and hers.”
Patrick will leverage her popularity with sports fans to promote the brand in a variety of media appearances. This includes an upcoming commercial spotlighting Good Foods’ guacamole line, future trade shows, and social media support for upcoming brand promotions and giveaways, as noted in a press release.
Good Foods’ newest brand ambassador has posted several times on Instagram, making it known that her favorite Good Foods dips are the Plant Based Style Buffalo and Tzatziki dips as well as the brand-new Plant Based Spicy Queso Blanco dip.
A Wisconsin Badgers game was hosted on September 25, which was one of the most-watched college football games of the season with over 5.4 million viewers. At the game, Patrick sported Good Foods’ “Game Day is Guac Day” t-shirt on College GameDay and gave a shout-out to the brand as the “celebrity guest picker.”
Danica Patrick will continue posting updates via her social media accounts as well as on Good Foods Facebook, Pinterest, and Instagram.
Can you hear the engine revving? That’s the sound of Good Foods gearing up for a spike in brand visibility.
