MCALLEN, TX - Trade show season is upon us! Turning the focus to the foodservice sector, the International Fresh Produce Association’s (IFPA) Foodservice Conference is once again bringing the industry to Monterey with a platform for industry growth, innovation, and exploration. Among the suppliers gearing up for the show is GR Fresh, which will be spotlighting its core offerings: tomatoes, avocados, cucumbers, eggplant, green bell peppers, and color bell peppers.
“These products represent the strength of our growing programs, our commitment to quality, and the relationships we continue to build throughout the industry,” shares Tony Incaviglia, Vice President of Sales and Marketing. “Now is an important time to spotlight them because the produce landscape continues to change. Customers are looking for reliable supply partners, consistent quality, and teams that understand the challenges from the field to shelf. Our focus is not on just moving product, but on creating solutions, improving communication, and building partnerships that help our customers succeed.”
Now is also a great time to lean into these offerings as shoppers focus more on healthy foods and nutrition.
"At GR Fresh, our commitment goes beyond delivering fresh, high-quality produce. Today, consumers are increasingly focused on products that support a healthy lifestyle," Tony notes. "Fruits and vegetables are showing up more and more in National Journals, mentioning a growing awareness and reinforcing the important role that the produce industry plays in helping to support overall wellness."
The Foodservice Conference serves as a catalyst for opportunities for growth in the foodservice sector.
“This conference sparks opportunities and gives us the chance to showcase our produce programs and share our growing story,” Tony adds. “The conversations started at this conference can lead to new opportunities and stronger relationships. Meeting face-to-face creates the unique opportunity to listen, learn, and build partnerships that turn into long-term growth.”
The show also offers a platform for GR Fresh to highlight its strength, amplified by its growing programs, focus on quality, and dedication to consistency.
“We understand the importance of reliability in foodservice; when a customer builds a menu, they need confidence that their supply partner will be there,” Tony emphasizes. “As we look ahead, our focus will continue to be on growing through stronger partnerships, expanded opportunities, and delivering consistent value to our customers. We will continue investing in the categories and growing programs where we can bring the most impact while continuing to identify opportunities that align with our customers’ needs.”
More exclusive insights are on the way as the Foodservice Conference nears, so keep reading AndNowUKnow.
Companies in this Story
GR Fresh
GR Fresh is focused on three specific sectors that have become the company’s pillars for achievement: production,…
