Green Giant Fresh launches new marketing tools


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Wed. October 24th, 2012

<p><strong>Salinas, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Green Giant Fresh has announced the launch of their new website, as well as a new mobile site, product sell sheets and company brochure.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Visitors can visit the website, greengiantfresh.com and browse the company’s vast product offering of fresh fruits and vegetables, fresh cut and steamed products by selecting from a list and navigating to detailed information on selection, storage and preparation.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“With new information and technologies in the mix, these tools provide us with better resources to share with retail buyers and consumers,” says Mishalin Modena, Senior Marketing Manager. “Not only do we strive to meet today’s shoppers’ needs through relevant products and packaging, but we work diligently to provide easy, on-the-go access to information and resources through platforms that fit consumers’ busy lifestyles today.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">On the website’s home page, rotating images of featured recipes offer inspiration for and<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">instructions on how to create convenient family meals and offers an online store locator, making it easy for customers to find Green Giant Fresh products near them.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In addition, as the only fresh produce brand to feature Box Tops for Education, the Green Giant Fresh website allows visitors to learn more on the initiative, redeem bonus Box Top codes or join the program through a convenient three-step, online process. Plus, the company’s transparency is highlighted through, “Get the Dirt on the Farm,” a tracking portal that allows consumers to see where their Green Giant® Fresh products originated by entering a 16-digit code. Many of these online features have been mobile-optimized so that consumers and trade partners can access product information from anywhere.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.greengiantfresh.com" target="_new">Green Giant Fresh </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">