VERO BEACH, FL - A new wealth of experience is being added to Greenyard USA/Seald Sweet’s deciduous category development. The citrus savant recently named Justin Ruta as its new Deciduous Commodity Manager, boasting an extensive background in the produce sector that will be instrumental in elevating Seald Sweet's growth strategy.
"I am honored to be part of Greenyard USA/Seald Sweet, a company with a rich history and a strong reputation in the global produce industry. The opportunity to leverage my experience and contribute to the growth of the company is incredibly exciting. I look forward to working with the talented team at Seald Sweet to drive our go-to-market and sourcing strategies and deliver exceptional value to our customers," said Ruta.
According to a press release, Ruta’s career in the produce industry spans several years, and his deep understanding of market dynamics and strategic vision will be pivotal as Seald Sweet continues to enhance its deciduous program. In his role as the Commodity Manager, Ruta will be responsible for overseeing the entire category, from sourcing and procurement to marketing and sales.
The new Commodity Manager will work closely with growers to ensure the highest quality produce and maintain strong, collaborative relationships. Additionally, Ruta will engage with retail partners to develop tailored programs that meet market demands and drive sales growth. His strategic approach will help Seald Sweet continue to deliver exceptional value and service to both growers and retail partners, while strengthening its position in the market.
"We are thrilled to welcome Justin Ruta to our team, his expertise will play a critical role in advancing our programs. We are confident that his leadership will bring new energy and direction, his appointment illustrates our commitment to fostering innovation and growth in this vital category," stated Mayda Sotomayor, Chief Executive Officer.
Congratulations to Justin Ruta!
