GrubMarket Acquires RJ Produce To Further Texas Expansion


Tue. March 16th, 2021 - by Peggy Packer

SAN FRANCISCO, CA - Acquisitions are often the catalyst for even more exciting new growth opportunities. For GrubMarket, opportunities are abundant, as the company recently announced that it has acquired Texas wholesaler RJ Produce as it looks to bolster its presence in the market.

Mike Xu, Chief Executive Officer, GrubMarket“RJ Produce works with an incredible variety of valued growers year-round and offers efficient solutions to support them,” said GrubMarket CEO Mike Xu. “I am excited to welcome the RJ Produce team to the GrubMarket family as we further strengthen our position in Texas. Together, we will build a greater customer base and a stronger supplier network in the food ecosystem nationwide."

As a result of the acquisition, RJ Produce will now be able to use GrubMarket’s innovative proprietary software platform WholesaleWare, which provides food industry suppliers and vendors with seamless financial management, easy-to-use online ordering and sales, precise inventory management, and engaging CRM tools, according to a press release.

GrubMarket recently announced that it has acquired Texas wholesaler RJ Produce as it looks to bolster its presence in the market

“We are excited to join the GrubMarket family and embrace the new growth opportunities that GrubMarket's technology and network will bring,” said Rick Gorena, Founder of RJ Produce. “We are committed to developing and maintaining long-term partnerships and upholding our reputation of quality, integrity, and sound business practices with customers, growers, and logistics partners. We are thrilled to learn that GrubMarket shares this same mission of supporting growers and serving customers with the highest standard. We sincerely look forward to joining the GrubMarket Team. Together, we look to grow RJ Produce to the next level of success.”

RJ Produce was founded in 2004 and is based in McAllen, Texas. Created to provide high-quality fruits and vegetables to a wide variety of businesses throughout the U.S. and Mexico, the company has established deep relationships with growers directly from Mexico and domestically, making it a key sourcing channel for premium fruits and vegetables.

“Growers in the RJ Produce network take pride in what they produce and hold their products to the highest standards,” added Xu. “Their commitment to quality and exceptional service is a guarantee to each and every customer that they can always expect the best food safety and quality.”

Where will this strategic move take the wholesaler next? To read about more innovations and acquisitions, keep clicking on AndNowUKnow.

GrubMarket RJ Produce