KERRVILLE, TX - H-E-B is effectively flooding the Texas market. Recently, the retailer opened its first Lubbock location and a new store in San Antonio. Another store is reportedly on the horizon in Kaufman County. H-E-B has now announced that it will be opening its newest store in the city of Kerrville, Texas. The retailer opened its very first store in the same area over 115 years ago and is returning to its roots with over 400 stores under its belt and over 120,000 associates strong. The new store officially opened its doors on November 11 and features an expansive selection of products and services.
“We are excited this new store will provide the Kerrville community with a world-class shopping experience and the best H-E-B has to offer,” said Greg Nichols, General Manager. “Along with all our dedicated Partners, we are honored to continue serving Kerrville, the city where it all started for our company, and a community we proudly call home.”
According to a release from the company, the new store will be located on Main Street in Kerrville and occupies 114,000 square feet. The new location will offer a business center, fuel station and car wash, and True Texas BBQ restaurant, which are all slated to open in spring of 2021.
Some additional highlights from the new opening include:
- H-E-B Curbside service allowing customers to shop online and pick up their order at the store
- Blooms floral department with certified floral designers and local delivery
- A produce section with expanded organic and Texas-grown selections
- One of the company’s largest Meal Simple departments stocked with chef-inspired meals
With a history of giving back to the community, H-E-B will use this new opening as a chance to donate $500,000 to the Friends of the Butt-Holdsworth Memorial Library, which the H.E. Butt Foundation will match. The $1 million donation will go toward the creation of The Heart of the Hills Heritage Center, a sustainable history and heritage museum that will display rich history of Kerrville and the surrounding area.
“When we learned that H-E-B was celebrating the new store grand opening with a generous gift to the Hills Heritage Center on the Campus of the Butt-Holdsworth Memorial Library, the H. E. Butt Foundation Board of Directors voted to match the company’s generosity to this project,” David Rogers, President of the H.E. Butt Foundation. “A gift of this nature seemed like an appropriate way for us to support the Butt family history and legacy in Kerrville.”
To celebrate the history of the area, H-E-B has incorporated design elements from its original stores such as metal shed roofs and limestone materials to pay homage to the company’s roots.
Proving that sometimes going back to where it all started can be a way to move forward, H-E-B continues to expand its growing network, leaving us to wonder where its next store will take root.
