Driscoll's Partners With PRO*ACT to Donate $350,000 Worth of Berries to Healthcare Responders
- by Kayla Webb
UNITED STATES - Driscoll’s and other produce companies have partnered with PRO*ACT to donate more than $1 million to support healthcare responders working tirelessly on the frontlines. The initiative, titled Feeding Our Frontlines, distributed more than 35,000 boxes of fruit and veggies to healthcare establishments, with Driscoll’s already committing more than $350,000 in berry donations.
“We’re pleased that members of the produce industry have been committing resources during this time of need,” stated J. Miles Reiter, Chairman and CEO of Driscoll’s. “We are all working together to ensure communities are supported, and we’d like to recognize the extraordinary healthcare efforts by giving back where we can.”
PRO*ACT established an information hub for those looking to donate, and has already been joined by—alongside Driscoll’s—companies such as Sunkist, Taylor Farms, Dole, Mission, Rainier, Wada Farms, Mann Packing, and Grimmway Farms.
The produce will be distributed by priority to the hospitals at the epcienter of the COVID-19 crisis, a press release noted, including Memorial Sloan Kettering in Manhattan, New York; Johns Hopkins in Baltimore, Maryland; Brigham and Women’s Hospital in Boston, Massachusetts; and hospitals in 16 other states.
“Our industry is built on successful partnerships,” remarked PRO*ACT COO Brian Kane. "In a time when our communities are coming together to make sacrifices to protect the vulnerable, we are proud to stand with partners committed to providing for the brave. Our distributors, suppliers, and employees are thankful for this tangible way to support healthcare employees at the end of a long, stressful shift. The last thing we want is for them to worry about providing for their families during their daily battles on the frontline.”
The press release went on to note that now more than ever is the time for produce companies to rally together to support feeding the needs of the public. The first donation of 300 boxes was delivered to Memorial Sloan Kettering (MSK) in Manhattan, New York, and distribution of the boxes will continue rolling out across the country.
Thank you to Driscoll’s, PRO*ACT, and other fresh fruit and vegetable companies working to support those on the frontlines! Keep reading AndNowUKnow for the latest.