TAMPA, FL - Retail and digital cause marketing campaigns initiated by the Healthy Family Project (HFP) resulted in several impactful donations last year. The organization recently held its annual thank you reception at Southern Exposure, which saw more than 200 produce industry professionals. In 2023, HFP helped raise $277,000 for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce, and Boys and Girls Club of America.
“This reception marks over two decades of philanthropy,” said John Shuman, President of Shuman Farms and Founder of HFP. “With continued support from our partners, we remain committed to delivering unparalleled cause marketing programs, positively influencing millions of families towards healthier eating habits while contributing to charitable causes nationwide.”
During the event, donation checks were presented for each of the 2023 retail and digital programs, recognizing the contributions of partners such as Associated Wholesale Grocers (AWG) Springfield Division, Coborn’s, Lowes Food Stores, Military Produce Group, Publix Super Markets, as well as digital programs Mission for Nutrition and Back to School.
A press release noted that the philanthropic spirit extended to the HFP booth, where visitors were invited to capture a moment with a Polaroid snapshot. For each snapshot taken, a meal donation was made to Feeding Tampa Bay, with a commitment to provide no fewer than 1,000 meals.
Healthy Family Project’s 2024 Mission for Nutrition program, which provides resources and materials to in-store dietitians, school dietitians, and other nutrition professionals, was also featured in the Southern Exposure Bright Ideas Showcase.
Looking ahead to 2024, HFP is gearing up for another series of initiatives. Digital campaigns for 2024 will include Mission for Nutrition and Back to School with Healthy Family Project, set to launch in August 2024 to coincide with the start of the school year.
We applaud all of the industry stalwarts who make this program possible!
