ELGIN, MI - We fresh produce advocates believe that food is medicine, and we aren’t alone in thinking so. Emphasizing the importance of a healthy diet, Honeybear Brands® recently partnered with the American Institute for Cancer Research® (AICR) to create a new social media campaign. The strategic launch allows consumers to raise money for cancer research while challenging each other to eat healthier every day.
“At Honeybear Brands, we have made a business out of encouraging people to eat healthy apples, and never has our health been so coveted. We are delighted to support the important work that AICR is doing through our donation, as well as through the campaign’s total reach. Pazazz is not only a unique and full-flavored apple, pazazz describes that Joie de vivre, or cheerful enjoyment of life and we could all use a bit more of that right now,” said Kristi Harris, Honeybear Brands Brand Manager. “Our goal is to bring a little joy to consumers while spotlighting the health benefits of apples and generating funds for a good cause.”
The challenge, called Cancer Cruncher Challenge, kicks off in February for National Cancer Prevention Month. Consumers can upload their photo with the Pazazz superhero filter online and the company will donate $1 to AICR. Consumers can also text PAZ to 797979 to launch the challenge and generate the $1 donation.
Retailers are invited to participate in the program by including QR codes in stores to launch the challenge. A press release noted that the program is a great way to encourage shoppers to eat healthy, cancer-protective foods, but also to help raise money for an important cause.
“Apples provide dietary fiber along with many polyphenol compounds that work with gut microbes to boost cancer-fighting defenses in the body,” said Sheena Swanner, AICR’s Director of Nutrition Programs. “Partnering with Honeybear Brands is a natural fit for AICR to help bring awareness to the benefits of eating apples. One medium apple has about 4 grams of dietary fiber, and AICR recommends eating at least 30 grams of dietary fiber per day as part of a healthy eating pattern.”
Hats off to Honeybear Brands for creating such a heartwarming campaign!
