ELGIN, MN - Fresh-picked flavor delivered straight to your apple set. This is what Honeybear Brands® is offering its buy-side partners this season, with a fresh crop arriving from the Southern Hemisphere. The brand expects to see promotional volumes throughout the spring and summer.
“The supply of some key apple varieties from Washington state is lower this year, particularly Honeycrisp, the star of the category,” says Don Roper, Vice President of Sales and Marketing. “Yearly crop production is impacted by the elements, and we don’t have much control, so a dual-hemisphere approach has been an important strategy for Honeybear Brands for over 20 years. Today our growing partners in Chile and our retail partners in the U.S. depend on us to deliver a seamless supply of conventional and organic fruit worthy of wearing the Honeybear Brands label. With packing and distribution facilities on both coasts, we can ensure the lowest landed costs and fastest delivery of product for our retailers.”
The import program provides summer supply assurance and allows retailers to drive category sales with strong promotable volumes of Honeycrisp along with other key apple and pear varieties. Honeycrisp is currently being harvested in Chile, and this year’s crop is expected to be the largest since the program was started, according to a press release. Chile has seen an outstanding growing season, showing excellent flavor, retail sizing, and premium quality.
Honeybear Brands’ Chilean crop is widely known to provide the fresh market crop with consistent flavor and quality. Chile has exceptional growing conditions with the ideal balance of warm days, cooler nights, and perfect rainfall. In addition, the company boasts precision work for growing, picking, and packing premium-quality apples. As it did this year, the Honeybear Brands import program will continue to grow along with consumer demand for fresh apples, pears, and cherries.
For more seasonal updates on all categories, keep coming back to ANUK.
