WEST DES MOINES, IA – After first diving into the digital realm earlier this year, Hy-Vee is expanding its online grocery program to all of its 240 stores across eight states.
Hy-Vee Aisles Online, the company’s delivery service, allows customers to shop for their groceries, pay electronically, and choose to pick up their order curbside or have it delivered to their home. The company rolled out the program to more stores after seeing its rapid success in select stores in the Des Moines metro this past April, according to a press release.
“Our customers have been asking for an easy and convenient online shopping experience, and we’re happy to be able to offer that to them,” said Jeremy Gosch, Hy-Vee’s Senior Vice President of Merchandising. “We’re very proud of this new service and how it’s been received.”
After customers place an order, an Aisles Online personal shopper hand-selects the products, which can range from fresh produce, meat & seafood, dairy products, prepared foods, and more, and keeps them in a climate-controlled tote until it is delivered.
“We still love seeing our customers in the store, but we believe this is a value-added service for customers during those times when they can’t make it to the store or are pressed for time,” Gosch continued.
Hy-Vee says that both store pickup and home delivery are free with a $100 order. Orders under $100, on the other hand, have a $2.95 fee for pickup and $4.95 fee for delivery.
As we previously reported, several other retailers have already begun growing their own online shopping programs, including Loblaw, Sendik’s, Meijer, H-E-B, and Wal-Mart.
Online grocery shopping is gaining ground amongst many big name retailers, and it looks like it won’t be going away anytime soon. This is one trend to keep an eye out for in the New Year.
