Hy-Vee will be playing host to everyone's favorite green ogre as part of the Shrek Forever After cross promotion with Vidalia Onions. According to Ron Coles, Hy-Vee's Vice President of Produce Purchasing, "it's a great tie-in. Shrek is well known and Vidalia is a powerful name in our marketplace." POS materials to be on the lookout for include life-size Shrek floor stands, toppers, price cards and recipe pads next to Vidalia Onion displays. The promotion will continue through the film's release on May 21st.<hr class="legacyRuler"><hr class="invisible minimal-padding">
