DAVENPORT, IOWA - The world of grocery stores is rapidly changing, as retailers across the country attempt to entice consumers in novel ways. Customers are looking for more than just standard grocery store fare these days, and the market is responding accordingly. Now, Hy-Vee has taken a leap forward with its new and innovative Fast & Fresh location in Davenport.
Hy-Vee Fast & Fresh stores operate on a smaller scale and include a comprehensive selection of fresh produce, dairy, meat, bakery items, as well as pantry and frozen items, reports news outlet WQAD. According to the company, the new store will be the first-of-its-kind in the country, offering up wood-oven pizza, sushi, a craft beer station, wine and spirits, as well as services like Hy-Vee Aisles Online pickup and a gas station. Also available are made-to-order meals for carrying out or dining in, take and heat meal options, Hy-Vee Mealtime Kits, and an in-store Starbucks.
Hy-Vee’s Fast & Fresh stores are, reportedly, an entirelynew concept aimed at serving the busy customer who is interested in a more convenient grocery and meal experience while on the go.
Hy-Vee plans to open a second Fast & Fresh location in Altoona, Iowa, in 2019.
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