CORONA, CA - Index Fresh, a global avocado marketing and distribution company, has announced the addition of Caitlin Gerstenberger to the Sales & Business Development Team. Gerstenberger brings a decade of fresh produce sales and business development experience, with a background in building customer relationships and developing programs for retail, wholesale, and foodservice partners. She will join the Index Fresh team at the International Fresh Produce Association’s Global Produce & Floral Show, representing the company at booth #4157.
“Caitlin brings a strong understanding of the produce business and a thoughtful, customer-focused approach to building relationships,” said John Dmytriw, Vice President of Business Development at Index Fresh, in the recent release. “She understands the importance of listening to customers, identifying opportunities, and working across teams to deliver on their needs. We’re excited to welcome her to Index Fresh as we continue to strengthen our customer partnerships and grow our business.”
Most recently, Gerstenberger served as Director of National Business Development at Jac Vandenberg, working with key retail and wholesale accounts across the United States and Canada. In that role, she collaborated with company leadership and sales teams on sales strategies and grower programs that aligned with customer needs and market opportunities.
Previously, Gerstenberger spent more than eight years with The Oppenheimer Group, serving as Senior Business Development Representative for the Southeast United States. Her responsibilities included developing business across a 13-state region and managing large national chain accounts. She worked closely with customers, growers and internal teams to develop promotional programs, expand account coverage and support business growth.
“I’m excited to join Index Fresh and contribute to a team that values strong relationships and customer service,” said Gerstenberger. “I look forward to working with our customers to understand their priorities and develop avocado programs that support their business. The Global Produce & Floral Show will be a great opportunity to reconnect with industry partners and meet new customers alongside the Index Fresh team.”
Show attendees are invited to visit Index Fresh at booth #4157 to meet Gerstenberger and connect with the team about avocado sourcing, ripening, and customer programs.
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Index Fresh
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