Steve Burnham, Senior Vice President of Produce, Floral and Bakery at Safeway, joined Sarah Hoxie at this year's PMA Fresh Summit. <hr class="legacyRuler"><hr class="invisible minimal-padding">Mr. Burnham was promoted this summer to his current position after serving as VP of Produce since 2008. Mr. Burnham joined Safeway in 1989 and worked his way through the company’s meat unit at the store, district, division and national levels, eventually being appointed group director for the company’s corporate meat business unit in 2003. In 2007, he left the meat and seafood world and was appointed vice president of marketing planning. <hr class="legacyRuler"><hr class="invisible minimal-padding">With Q4 approaching, Mr Burnham discussed Safeway's outlook, stating "it's a very exciting time for produce. Everything kicks off with PMA Fresh Summit. We have an internal holiday show and tell to prepare our team from a merchandising standpoint, as well as a supply assortment perspective." <hr class="legacyRuler"><hr class="invisible minimal-padding">Mr. Burnham expanded on advice for suppliers, stating "understanding your customers' strategy is key. Get to know the retailers plans and pay less attention to data."<hr class="legacyRuler"><hr class="invisible minimal-padding">Mr, Burnham also explained the advantages of attending Fresh Summit, stating "developing relationships is of paramount importance to our whole team. It's definitely a stand-out event for us." <hr class="legacyRuler"><hr class="invisible minimal-padding">www.safeway.com<hr class="legacyRuler"><hr class="invisible minimal-padding">
