IPC and Denise Austin Help Make American Heart Month A Tasty and Entertaining One


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Fri. February 17th, 2012 - by Whit Grebitus

<p><strong>EAGLE, ID</strong> - American Heart Month was celebrated with two major initiatives this year, thanks to Denise Austin. The Idaho Potato Commission’s long-time spokesperson, hosted a 35-city satellite media tour (SMT) and a re-release of IPC's national television commercial online. The commercial features Ms. Austin in her spokesperson role and also includes a surprise ending, according to a press release. The SMT initiative consisted of 35 live television interviews by way of satellite where she shared tips on how to get in shape using the latest that technology has to offer as well as a collection of her favorite recipes featuring the heart-healthy Idaho® potato. A couple of these recipes included Low-Fat Idaho® Potato Gratin and Heart-Healthy Idaho® Potato Pumpkin and Pepita Patties.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Another subject addressed, was how exersice does not require a gym membership to be included in a health conscious regimen. Ms. Austin introduce customizable electronic services, including her Fitness iPhone app that serves as a personal trainer and health guru, to accompany other resources like texting services and social media sites, that can help facilitate healthy living. Frank Muir, President and CEO, IPC, states, "American Heart Month is the perfect time for us to remind consumers that Idaho® potatoes have been certified by the American Heart Association as a heart-healthy food." Mr. Muir, continues, "In addition to the variety of delicious new heart-healthy recipes on our website, we hope our SMT, which features simple and effective workout tips from renowned fitness expert Denise Austin, will encourage folks to take a proactive stance when it comes to their heart health."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The re-release of a commercial that Denise Austin participated in last year, graced American Heart Month where the spokesperson announced that Idaho® potatoes are certified by the American Heart Association as a heart-healthy food. The segment now features a surprise ending with a behind the scenes look at the fate of the attending potatoes. The commercial is available on YouTube.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.youtube.com/watch?v=1w-IehbCLOo">Watch It Here</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">