CHICAGO, IL - Jewel-Osco® and G&R Farms® are proving to be the buy-side/supply-side mash-up we never knew we needed until now. In an effort to support investments in U.S. agriculture education and careers, the retailer and the Vidalia® variety grower/marketer are collaborating with Growing America’s Farmers, a non-profit organization providing college scholarships through the national Future Farmers of America (FFA) Organization, in an all-new campaign rolling out now.
“This collaboration is a great opportunity to showcase Vidalia onions and at the same time give a young person the chance to fulfill their dreams of becoming a farmer,” said Scott Bennett, Jewel-Osco Sales Manager. “Vidalia sweet onions have long been a customer favorite and Jewel-Osco is proud of the partnership.”
According to a press release, a portion of every consumer sale of G&R Vidalia sweet onions will be donated to FFA to provide educational scholarships. All contributions will also help Jewel-Osco support regional opportunities targeting the next generation of America’s farmers.
“I have been so humbled and blown away by the support we have received, and I am really excited about what we will be doing together for the future of the American farmer,” said Walt Dasher, Founder of Growing America’s Farmers. “My long-term goal is to support the FFA organization and the individuals who upon graduation become America’s leaders and farmers of America.”
Vidalias will be on sale at participating Jewel-Osco stores for the rest of the summer season and throughout the fall.
For more on game-changing partnerships, mergers, and produce collabs, stick around at AndNowUKnow.
