NAPERVILLE, IL - KeHE Distributors®, a leading distributor of natural & organic, specialty, and fresh products in North America, announced a 10-year agreement with Sprouts Farmers Market, extending its distribution partnership. The extension highlights the strength of a long-term collaboration marked by transformative growth and shared success across both organizations.
“KeHE is thrilled to continue our long-term partnership with Sprouts,” said Scott Widtfeldt, EVP of Sales at KeHE, in the recent release. “Together, we’ve built a foundation of mutual success that has powered remarkable growth for both organizations. This extension positions both KeHE and Sprouts to accelerate innovation, enhance efficiency, and unlock new opportunities to meet consumer demands in the years to come.”
KeHE’s offerings have helped fuel Sprouts’ expansion into new markets and supported the grocer’s commitment to stocking its shelves with fresh, healthy, and innovative products. The introduction of KeHE’s Fresh Marketplace has particularly enabled Sprouts to offer a unique product mix across deli, bulk and bakery that meet the evolving needs of today’s consumers.
“Sprouts’ growth in recent years has been fueled in part by our partnership with KeHE,” said Nick Konat, President & Chief Operating Officer at Sprouts. “By extending our partnership for the next decade, we’ll continue delivering the freshest, highest-quality natural and organic products to our customers. As a leader in launching emerging brands, our partnership with KeHE enables us to introduce new innovation to our shelves within months of launch – giving customers early access to the latest products in healthy living.”
The renewed agreement underscores KeHE’s commitment to driving partner success and growth by focusing on market insights and sourcing products that are in-demand by consumers. As KeHE and Sprouts look ahead to the next decade, both organizations remain energized by the opportunities to further innovation, deepen supplier partnerships, and deliver an enhanced customer experience.
