King Fresh Produce Promotes Brock Wilson to Sales Manager; Keith Wilson Comments

DINUBA, CA - King Fresh Produce LLC is proud to announce the promotion of Brock Wilson to the position of Sales Manager.

Brock Wilson, son of company founders Keith and Lisa Wilson, has been involved in the family business from an early age. Growing up within the King Fresh and Wilson Farming Co. operations, he spent summers working on the farm and in the packing house, gaining hands-on experience with every aspect of the business — from sweeping floors to maintaining packing equipment.

After graduating from California Polytechnic State University, San Luis Obispo, Brock joined King Fresh full-time in 2020 as a member of the sales and marketing department.

Since then, he has taken on increasing leadership responsibilities and has been actively involved in day-to-day management and strategic planning efforts.

“We’re excited to see Brock take this next step in his career,” said Keith Wilson, Co-Owner of King Fresh, in the recent release. “His deep understanding of our operations and commitment to the company’s values make him well-suited for this role. We are confident that under his leadership, our sales team will continue to thrive and our presence in the produce industry will expand.”