DONNA, TX – Tomato-loving consumers now have a new way to celebrate the produce they love, as Kingdom Fresh Farm has launched a new social media campaign. The new marketing endeavor will highlight the benefits and attributes of the company’s full line of products to further engage consumers with its brand.
“Since we started promoting our brand, we focused on our business practices, from production to food safety and social responsibility,” shared CEO Alberto Gonzalez upon the announcement. “This time, we are going for something different and fun by giving each tomato a personality that describes their wholesome attributes."
Officially launched on February 10, the campaign will unfold gradually over the following 14 weeks, according to a press release. Each tomato selection that Kingdom Fresh offers has been given its own character that describes its specific and unique hallmarks, such as health, texture, sturdiness, sustainability, and more.
“We are thrilled to have this new campaign! These little guys truly represent our tomatoes. This opens up the conversation with customers beyond the specs and pricing that is common ground in this business” stated Guillermo Martinez, General Manager.
As the campaign continues, the company will engage consumers with the following marketing facets:
- Video spots
- Social media content
- Trade media appearances
- Trade show presence
Kingdom Fresh Farms plans to highlight the profiles of its full line of products with the campaign, including its Round, Roma, and Grape Tomatoes, in addition to its newest inclusion, the Organic Grape Tomato.
As companies within the industry continue to innovate in the social media sector, count on AndNowUKnow for all the latest.
