Kroger announced that Geoffrey J. Covert has been named Senior Vice President of Retail Operations, effective January 1, 2011. Before joining Kroger in 1996, Mr. Covert worked for 22 years in a number of management positions at Procter & Gamble. He has served as President of Kroger's Cincinnati/Dayton Division for the past six years. Mr. Covert also served as Senior Vice President and President of Kroger Manufacturing. Mr. Covert will be responsible for leading the Company's programs and processes focused on operating efficiency, store productivity, and associate and customer safety. Rodney McMullen, Kroger President and Chief Operating Officer, states that "Geoff's broad range of experiences will enable him to continue to improve the effectiveness and efficiency of our operations and enhance the customer experience at our stores."<hr class="legacyRuler"><hr class="invisible minimal-padding">