<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Atlanta, GA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">05.06.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Kroger lent its support again to the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta on Sunday May 5th, 2013, according to a press release. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>As part of the Fiesta Atlanta activities, visitors were able to stop by the “Kroger Isle” and take part in a free product sample and information laden corner of the festivities. Stopping by the Kroger Isle not only provided for a handful of produce goods but an opportunity to sign up with the company’s Kroger Plus Card Program, designed to save money on a variety of essential produce items.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/krogdogbody050613.jpg" alt="IMAGES 050313" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/krogdogbody2050613.jpg" alt="IMAGES 050313" />"We are proud to partner and support Fiesta Atlanta," says Glynn Jenkins, Kroger Communications & PR Director. "We recognize the need to be authentic in the ways we connect with the Hispanic community and the need to offer culturally-relevant information about our products. Fiesta Atlanta allows for that interaction so that we can better learn how best to address the specific needs of our Hispanic customers as well as the community as a whole."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Kroger has a personal history with multicultural diversity as the company was founded by the son of immigrants, Bernard Henry Kroger, in 1883. Named one of 2012’s Top 50 Organizations for Multicultural Business Opportunities in the United States, Kroger understands all too well the importance of diversity and supports it with bilingual staff in many of its stores as well as providing both English and Spanish language signage. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>"Kroger is a company which rose to success from humble beginnings and epitomizes the American dream," says Ralph E. Herrera , President of Lanza Group, LLC and producer of Fiesta Atlanta. "This is something that all cultures, and especially Hispanics, can identify with. While we share a common entrepreneurial spirit, the Latino culture is also rich in music, art, and dance, and this event celebrates that richness."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.kroger.com/Pages/default.aspx" target="_new">Kroger </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
